Practically 9 out of 10 of final yr’s Black Friday “offers” have been cheaper or the identical worth at different instances in 2017, an investigaton has discovered.

The buyer physique Which? checked the costs of 94 in style merchandise together with TVs, cameras and health trackers, and is warning customers to do their analysis earlier than hitting the gross sales.

The investigation checked out gives at main retailers and featured 59 offers at Currys PC World, 18 offers at Amazon, 14 offers at John Lewis and three from Argos.

Which? tracked the worth of the objects from six months earlier than till six months after Black Friday 2017, and included the day itself.

Their analysis discovered 87% of the merchandise have been cheaper outdoors of the gross sales occasion which fell on Friday 24 November.

Which? found that almost half of the merchandise on provide have been offered for much less within the six months following Black Friday, which coated the interval December 2017 to Could 2018.

When wanting on the two-week interval surrounding the day itself, the patron physique discovered 76% of the objects have been cheaper or the identical worth at different instances of the yr.

Alex Neill, managing director of residence services and products at Which?, mentioned: “The outcomes of our investigation will disappoint many who’re anticipating nothing however bargains this Black Friday.

“Whereas retailers are bombarding us with guarantees of nice reductions and time-limited gross sales, it is clear that not all offers are pretty much as good as they may seem.

“To bag a discount, do your analysis and do not get carried away by the hype when purchasing within the upcoming gross sales.”

An Amazon spokesperson mentioned: “We provide many hundreds of unbelievable offers round Black Friday representing hundreds of thousands of kilos of financial savings for our clients throughout an enormous number of merchandise.”

An Argos spokesperson mentioned: “Throughout Black Friday our clients profit from an enormous vary of offers on a variety of merchandise, all on the identical time. This doesn’t exclude these merchandise from different promotions.”

A Currys PC World spokesperson mentioned: “Whereas our costs – like all retailers – can fluctuate all year long, we’re proud to supply our Worth Promise throughout our whole vary – and this covers the Black Friday buying and selling interval.”

A John Lewis spokesperson mentioned that costs are matched all year long as a part of its By no means Knowingly Undersold dedication, which means that when rivals run promotions costs are lowered to match, and that the Black Friday interval isn’t any completely different.

Black Friday encourages shoppers to flock to the high street and pick up bargains


Black Friday encourages customers to flock to the excessive avenue and decide up bargains

Black Friday began out within the US the place it’s marked on the Friday after Thanksgiving.

Outlets there drop costs to begin the Christmas season and since many individuals are off work.

The gross sales occasion got here to the UK and began to realize momentum within the years between 2010 and 2013.

Black Friday was the most well-liked pre-Christmas on-line gross sales day within the UK in 2014.

Sky Information’ money-saving knowledgeable Coupon Child has shared his suggestions for maximising financial savings, which incorporates purchasing on-line, haggling down additional, and checking Amazon’s historic pricing.

Examples of 2017 Black Friday “offers”

  • The LG 60UJ630V, a 60″ 4K TV, was marketed at £799 by Amazon on Black Friday. It was £50 cheaper on no less than 62 events after the gross sales occasion.

  • The Sony Cybershot HX60B Superzoom compact digital camera was marketed as £189 (save £10) on Black Friday by Currys PC World. Which? discovered it was £10 cheaper no less than 27 instances in June and July 2017.

  • The 49″ LG 49SJ810V TV was £599 on Black Friday from Currys PC World, but it surely was £20 cheaper from the top of December to mid-January, and once more in April.

  • The Fitbit Alta HR exercise tracker wasn’t marketed as a Black Friday deal, however was offered at £109.99 with a £10 low cost utilized by John Lewis on the day. Which? discovered it was cheaper on no less than 60 events after.

Which? suggestions for Black Friday purchasing

  • Watch out to not impulse purchase – be sure you know the kinds of merchandise you need to buy and the way a lot you are ready to spend earlier than you begin purchasing.

  • Don’t fret about lacking out on provide as analysis has revealed that you possibly can be higher off ready till after Black Friday anyway.

  • Discover out about gives prematurely – signal as much as your favorite retailers’ newsletters for inside suggestions, or verify their social media pages forward of the gross sales for any clues or hints to what might be on provide.

  • Do your analysis – Have a look at the worth on earlier days to be sure you actually are getting deal and do not at all times belief opinions you discover on-line.

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