A STORE boss in Eire has been slammed for a weird Black Friday promotion by which he painted himself black in a bid to draw clients.

Smyths Homevalue, in Enniscorthy, County Wexford, Eire, shared the promotional video showcasing their reductions for Black Friday.

The boss of the store in Ireland dresses up all in black and painted his skin black for the Black Friday promotion which has seen been removed from its Facebook page
The boss of the shop in Eire clothes up all in black and painted his pores and skin black for the Black Friday promotion which has seen been faraway from its Fb web page

Within the video, the shop boss – who’s dressed all in black, and has painted his pores and skin black – says: “ what it’s this weekend?

“We’re simply getting dressed up as a result of it’s Black Friday weekend and we at all times have offers and offers – however I’ve pushed to boat out on this one.

He added: “There’s specials everywhere in the store.”

The video ends as he guarantees: “If you need severe offers come to Smyths Homevalue, this weekend, all weekend.”

Social media users said the video was 'misguided at best'
Social media customers mentioned the video was ‘misguided at greatest’

Social media customers have slammed the shop for the promotion, nevertheless.

One wrote: “Holy f*** @smythsHomevalue have gone Blackface for Black Friday. What the hell, you possibly can not make these items up.”

One other mentioned: “How on earth did anybody suppose that this was in any method applicable?”

An additional consumer posted: “At greatest, that’s shockingly unhealthy judgement.”


Nonetheless after a backlash the video has been eliminated.

The Solar On-line has approached Smyths Homevalue for remark.


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